The company founder, the engineer Michael Schoening, starts with the first activities 1997 in Pinneberg near Hamburg. q-products equipped in-line skater and groups during skating nights in Westerland (Sylt), Kiel, Hamburg, Berlin, Frankfurt, Munich with LED protective lights – so the idea was born to develop personal protective equipment (PPE). Products called: ROLLER-Flash, DOUBLE-Flash, FLAME-Stick, FLASH-Stick One of the main distributor was Conrad Electronics Hirschau. But Conrad customers takes the change to provide their dogs with this signal lighting tubes and ask for more. q-products shows the first flashing dog collar during the fair “Du und Deine Welt” 1998 in Hamburg. Following products called REX, DOGGY-Flash were sold in the first internet shop provided by the Schleswig-Holstein government. The idea to reduce electronic and plastic waste was born 1998 with the new Model of MAXI-Flash 1/10 and 100. The first flashing dog collar with 100% recycling will produce up to now. This technology is protected by several rights: q-products.de becomes a German brand since 2009. Michael Schoening was also considered by the Schleswig-Holstein Design Award 2001 and nominated for the German Design Award 2002: The SCOUT dog lead – fluorescent orange.

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